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Growth Marketing Lead

Salary: $90–120K/Yr

Remote Full-time

We're looking for a Growth Marketing Lead to drive Vokabl's user acquisition, retention, and revenue growth. You'll own the full funnel — from brand awareness to conversion — and build scalable marketing systems that bring qualified learners to the platform. This is a hands-on, data-driven role with real ownership and direct impact on the company's growth.

Responsibilities

  • Own and execute growth strategy across paid, organic, email, and referral channels.
  • Design, run, and analyse A/B tests to optimise conversion rates across the funnel.
  • Build and manage performance marketing campaigns (Google Ads, Meta, etc.).
  • Lead content and SEO strategy to grow organic traffic and brand authority.
  • Collaborate with product and engineering to implement growth loops and retention mechanisms.
  • Report on key metrics weekly and translate data into actionable growth experiments.

Requirements

  • 4+ years of growth marketing experience, ideally in a consumer tech or edtech company.
  • Strong analytical skills with experience in tools like Google Analytics, Mixpanel, or Amplitude.
  • Hands-on experience with paid acquisition channels (Google, Meta, TikTok).
  • Track record of owning and hitting growth targets (CAC, LTV, conversion rate).
  • Excellent written communication skills — you can write copy as well as strategy docs.
  • Comfortable working in a fast-moving, resource-constrained startup environment.

Nice to Have

  • Experience in language learning, education, or subscription businesses.
  • Familiarity with marketing automation tools (e.g. HubSpot, Klaviyo, Customer.io).
  • Multilingual skills — you understand our learners because you are one.
  • Experience building a brand from early stage to meaningful scale.